According to @MilkRoadDaily, Base is launching 'The Base App' in a major step towards creating a crypto 'everything app'. The application is reportedly a rebrand of the Coinbase Wallet and is built entirely on the Base chain. According to the source, it integrates trading, payments, social features via Farcaster, and messaging from XMTP into a single platform. For traders, this consolidation could significantly boost on-chain activity, user adoption, and liquidity within the Base ecosystem, potentially impacting the value of assets built on the network.